Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to boost their data collection procedures. While it needs more technical knowledge than normal GTM and may introduce additional costs, it can lead to greater accuracy and more reputable data
Pixel tracking uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that helps to bypass these restrictions, as it's packed from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety procedures. This supplies extra exact information and an extra full photo of individual journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it less complicated to follow numerous information regulations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by changing the postback link.
2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and offer accurate, regular information that is less susceptible to disturbance.
This sort of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is a lot more dependable for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads prior to it reaches third party endpoints, boosting safety and security and personal privacy. This is particularly important as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened outside of your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the range of information management and performance-based advertising provides companies more control over transmission, making it typically extra dependable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.